Where Did Woody's Come From?
Well… high school.
Turns out when your last name’s Woodworth, you don’t get to pick your nickname.
But it stuck - and now, so has the brand.
Our Founder, Joshy
In 2022, after losing my beautiful Mumma and feeling disconnected from my creativity, I realised how easy it is to lose yourself in the doing and forget your why. While working full-time and craving more meaning, I began helping a few health & wellness brands tell their stories - and noticed something powerful...
The brands that grew the fastest weren’t the most polished.
They were the most human.
That’s when Woody’s was born - a space to help soulful brands show up online like the leaders they already are.
Why “Collective”
Collective isn’t just a name - it’s a mindset. Woody's is built up of a collective of creatives from across Australia who believe in the power of collaboration, storytelling, and shared growth. Every brand we partner with becomes part of that ecosystem - where your wins are our wins, and your mission becomes our mission. Because when creativity and purpose come together, everyone grows.
What do we do?
We could say “what can’t we do?” - but let’s keep it simple. We help brands show up online with authenticity, strategy, and soul. Whether it’s full Social Media Management, ongoing or one-off Content Shoots, or hands-on Coaching & Strategy, our packages are designed to fit your business needs.
What makes Woody’s unique is how deeply we partner with you. We don’t just post content - we translate your story, your mission, and your voice into social media that actually connects. Every caption, every reel, every shoot is designed to feel human - because that’s what drives real results.
When you work with us, you’re not hiring an agency. You’re joining a collective - a creative partnership built on trust, collaboration, and shared growth. Your wins are our wins, and together, we build something that lasts.
